- Not So Artificial
- Posts
- Anthropic’s Big Brain Drop, OpenAI’s Shopping Spree & America’s AI Moonshot
Anthropic’s Big Brain Drop, OpenAI’s Shopping Spree & America’s AI Moonshot
Plus: Check these AI Tools
👋 Morning, Reader!
If it feels like the AI race is speeding up again — that’s because it is. Anthropic just dropped a frontier model with brains and savings, OpenAI wants to be your personal shopper, and the U.S. government is going full sci-fi with an AI moonshot.
Let’s dig in. 🚀
🤖 Anthropic Climbs the AI Ranks with Claude Opus 4.5
Cheaper, faster, smarter — Claude just leveled up.

Anthropic’s back with Claude Opus 4.5, and it’s not just keeping pace — it’s setting it. The company’s newest flagship model rivals Gemini 3 and GPT-5.1 across nearly every benchmark, dominating in coding, reasoning, and safety.
The details:
First model to break 80% on the SWE-Bench Verified coding benchmark.
Outperforms Gemini 3 in reasoning, tool use, and problem-solving.
Built to orchestrate teams of smaller Haiku models — think “Claude, the AI manager.”
Massive 66% price drop from Opus 4.1, with huge efficiency gains.
New updates: unlimited chat length, Claude Code on desktop, and Excel integration.
Why it matters:
Anthropic’s making a statement: top-tier AI doesn’t have to cost a fortune. With performance this strong and pricing this aggressive, Claude Opus 4.5 isn’t just competing — it’s crowding the field.
💬 Your move, OpenAI.
Make Every Platform Work for Your Ads
Marketers waste millions on bad creatives.
You don’t have to.
Neurons AI predicts effectiveness in seconds.
Not days. Not weeks.
Test for recall, attention, impact, and more; before a dollar gets spent.
Brands like Google, Facebook, and Coca-Cola already trust it. Neurons clients saw results like +73% CTR, 2x CVR, and +20% brand awareness.
🛒 OpenAI Turns ChatGPT Into Your Personal Shopper
From chat to checkout — the AI mall is open.

OpenAI just launched Shopping Research, an in-chat buying assistant that builds personalized guides by scanning trusted sources and asking you what you actually want.
The details:
Runs on a GPT-5 mini model trained for product discovery.
Creates curated lists of 10–15 products based on your preferences.
Focuses on electronics, home goods, and beauty, soon expanding to all categories.
Instant Checkout is in testing, letting you buy directly inside ChatGPT.
Why it matters:
This is OpenAI’s biggest step yet into consumer commerce. Forget Googling “best headphones 2025” — just ask ChatGPT, and it does the homework. If ads and affiliate links arrive next, OpenAI might be coming for Amazon and Google’s turf.
🛍️ The future of shopping might just talk back.
🇺🇸 The U.S. Launches the ‘Genesis Mission’ for AI Science
AI moonshots are officially back on the government’s agenda

President Trump signed an order launching the Genesis Mission, a massive effort to accelerate U.S. scientific discovery with AI — aiming to turn decades of research into days.
The details:
Brings together 17 federal labs and DOE supercomputers into a unified AI platform.
Trains AI agents on decades of scientific data to automate experiments and predictions.
Targets national challenges like biotech, energy, and materials research.
The White House called it the largest research coordination since Apollo.
Why it matters:
This is the government’s biggest swing yet at AI for science — and it’s a power play against China’s state-backed research surge. Expect major U.S. labs, cloud giants, and private AI firms (hello, OpenAI and Anthropic) to join the project soon.
🧬 Think Manhattan Project energy, but with GPUs instead of uranium.
🗞️ Other News
👨💻 Sam Altman + Jony Ive revealed their AI device design is finalized — and it may launch in under two years.
🎭 OpenAI’s Sora can’t call its new feature “Cameo” anymore — the real Cameo sued and won a restraining order.
💻 Microsoft released Fara-7B, an open-weight model that runs locally on laptops and can autonomously browse and complete web tasks.
🏗️ Amazon pledges $50B from 2026 to build AI and supercomputing data centers for U.S. government use — including defense and intelligence.
🧪 Artificial Analysis dropped a brutal new physics benchmark, CritPt, where Gemini 3 Pro still leads (even while solving <10% of it).
💻 Google’s ‘Aluminium OS’ will merge ChromeOS and Android into one unified desktop platform — powered entirely by Gemini at the core.
💻 Mastery tools of the day
NextDocs - Turns prompts into polished docs by generating structure and formatting while letting you swap between multiple AI models
Excelmatic - Turns natural language questions into Excel insights by generating charts, detecting trends, and extracting KPIs
RightBlogger writes SEO-optimized blog posts and auto-publishes them to WordPress, Webflow, or Ghost on your schedule
PracTalk - Runs AI mock interviews that analyze your speech patterns and answer quality, then delivers feedback to improve performance
💡What else are we reading and seeing?
Really Good Search is Really Hard
No free lunch in vibe coding
How we built the v0 iOS app
Work, Woodlands, and Geocaches
OpenAI Business Breakdown & Founding Story
The Fate of Google's Ad Tech Monopoly Is Now in a Judge's Hands
Companies Predict 2026 Will Be the Worst College Grad Job Market in Five Years
Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
⚡ The Takeaway
AI innovation is now hitting three speeds at once:
Corporate — OpenAI builds for everyone.
Competitive — Anthropic fights for the crown.
Cosmic — the U.S. literally launches a government AI mission.
And through it all, one truth remains: the AI race isn’t slowing — it’s institutionalizing. 🧠💥
✨ Thanks for reading Not So Artificial!
If today’s edition made your neurons fire faster than Claude 4.5’s code, forward it to a friend who still thinks “AI news” means ChatGPT got a new color scheme.
See you tomorrow — same inbox, same innovation rush. ⚙️
Why DIY your marketing when you can AI it? Get all your content created for you — instantly.
Running a business is hard. But marketing it doesn’t have to be. Use Constant Contact’s AI marketing tools to come up with fresh ideas, create content, and speed up time-consuming tasks.
Not a writer? Not a problem. AI Content Generator can write all your emails, social posts, text messages, and landing pages. Just plug in a few words about what you want to say, and watch it crank out fully written content. You can even select the tone you want.
Take it a step further and use AI to create a complete marketing campaign in minutes, not months. You’ll get a full slate of emails, social posts, texts, and more all tied to your business goal.
So, [Newsletter Name] readers: If you’re in the market for a marketing sidekick that can help you get results faster, start a free trial of Constant Contact today.


